If you’re Just starting out

Strategic Brand
Review

Not quite ready to hire a designer but you would love to get a designer's eyes on your website and marketing to get recommendations to make it more professional looking? 

We start out with a 90 minute call to review your website and two pieces of your most pertinent marketing. We’ll talk through your business and your goals so I can give you the personal input you need. I'll give you design strategies to implement that will focus on three touch points: your target audience, making sure your graphic elements flow with your copy in the best possible way, and setting it up to convert to sales. We then schedule a 30 minute follow up call to answer any and all questions you may have.

If you’ve Been in Business for a while

Brand Strategy Plan

Your message, focus or overall vision has shifted or your brand is no longer matching how
your business has evolved.
This is your starting point.

We take a deep look into the direction of your business to gain clarity. I want to know all about you and your business. We’ll have a virtual chat so I can learn about your voice and vision, where you are in business and life and where you are struggling so I can find solutions for you. We’ll focus on the problem you solve, verify your target audience, do an industry overview, a competitive analysis, and verify or create your core values based on your personal and business goals. We’ll define your brand objectives from all this and I’ll suggest a brand strategy that insures your messaging aligns with your goals and give you next steps that position your branding to stand out from your competitors and clearly communicates your unique expertise specifically to your target audience.

Build
your Brand

You know your core values, target audience and competition well but you're not connecting and making the sales you want to make. You're ready for a more cohesive branding system. DIY just isn’t cutting it anymore. 

I design a full identity system focused on your voice and vision specifically directed to your target audience. I offer two versions of this service. The first includes a Wordmark logo, the name of your business designed in a specialized and customized way. The second is a Icon logo, which involves creating a logomark – an identifying mark or symbol. Both will additionally include submarks, (secondary marks so you logo will look good in all sizes and all formats), Color Palette, Patterns, Design elements, Font choices, Typography system, Photography style, and Brand guidelines with examples. It includes 2 rounds of refinements to make sure we are hitting your target audience and we will go over how everything works together, achieves your goals and is in line with your strategy.

If you Need Specific Help

Marketing Collateral

You're at a place where your brand is solid but you could use some help with all the marketing pieces that are bogging you down. You want your time back to focus on your own zone of genius. I’m here for you. 

Let’s talk about marketing. It’s BIG. It’s every piece of paper and digital connection that your customer makes with your business. Each piece needs to be in line with your brand strategy. They need to be clear and consistent to bring in the trust and loyalty you need to increase your bottom line. Depending on your business needs this can be anything from brochures to an email signature, Facebook ads, sales pages, websites to an interactive pdf that links back to your website. Instagram, Facebook or Pinterest graphics to business cards and packaging. Let's talk about what you need and how I can best help you. Print or online, you need marketing that is clear and visually dynamic, connects and inspires your customers, strategically designed for next actions.

Editorial Design

I love editorial design. If you have a magazine, book, book cover,  print or digital or even an opt-in pdf for your website, I would love to create something special for you. 

It’s so exciting to me how much can be done digitally today and how it can be used to make things easier for your customers thereby increasing your sales. Where in a printed magazine you can tell the reader where to go to make the purchase of the item they are reading about, in the digital format you can link to it and in 2 seconds they can be brought to the exact place to buy it. So whether you're posting an affiliate link or leading them back to your website it’s a win win for everyone. And if your target audience still wants the printed version, we can do that too.

your business Needs ongoing Help

Monthly
Design
Services

If you're thinking all this sounds great but what I really need is a professional on retainer that I can rely on and bring ideas to the table that will increase my bottom line.  

Let me give you the peace of mind that comes with needing something done and not having to find yet another designer with the time to do it. You will get first priority in my schedule and you won’t need to train or manage a new designer when you have a new project. No more wasting valuable and precious time getting someone up to speed. I keep your business top of mind when I come across new ideas and inspirations that fit your business and I love to share them with you! 

For graphic Designers

creative Direction
Coaching

As a designer working on your own there are times when you would really like someone with more experience to give you feedback. Or maybe you just need a new set of eyes on your work. 

I know. I’ve been there. When you're stuck going round and round and it’s just not working or... you think it’s working? Maybe? Getting a Creative Director's view on the big picture as well as the minute details, asking the right questions to make sure you are on track, can bring your work to a whole new level. Creating great work for your clients that strategically sets them up to meet their personal and financial goals is what our job is — so let's get to it. It will give you fresh eyes and the confidence in your work that will translate to a more profitable business for you and for your clients.