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You started your business for a reason —
to bring your unique voice and vision to this BIG. WIDE. WORLD. AND be able to create an empowering life for yourself. One where you get to support yourself, your family, your vacations to Bali (Yay! — well, eventually… at one point… let’s just picture it for now!) and all your amazing dreams. I believe your voice and vision are important to this world. I am here to be your behind the scenes partner to help you create the impact you want and share all you have to offer.
What having solid branding in place does for you...
vision to life!
voice
&
Let’s
bring
your
It creates the foundation to build a business that makes you want to jump out of bed each morning for a life of purpose that you love!
It increases your profitability by creating trust and loyality
It clearly communicates your mission so you can create the impact in the world you are excited about
It attracts customers who are truly excited to work with you
It establishes you as the expert that you are
You will have a clear, consistent message that reflects your voice, your vision, strategically focused to your target audience
It gives you time to focus on your own zone of genius
Imagine what that will feel like!
Every piece of marketing that your customers come across is a connection. Most people need a minimum of 7 connections with your business before they form enough trust to take action. The more your potential customer hears your voice and sees your marketing the more trust and loyalty they form with you. But here’s the thing... If every piece of marketing that they see from you looks different, they don’t know that it is YOU... And you just missed out on the opportunity to create customer trust and loyalty. And customer trust and loyalty — that’s where the magic happens, that, my friend, is what creates SALES. And then you get to keep running a business that excites and empowers you and living a life you love.
Here’s the thing —
I design strategic branding plans that create a clear, consistent message, establishes your credibility, and creates the trust and loyalty with your target customer you’ve been longing for AND we will do all of it customized to your voice and vision.
Let’s expand your impact, share your unique expertise, inspire your customers, and increase your profitability.
BOOK A DISCOVERY CALL
I'm Katie Seitzer.
My experience designing for national brands such as Prevention Magazine, Men’s Health, Women’s Health, Runner’s World, Backpacker and Organic Gardening taught me how brand design creates profitability both on and offline.
I’m here to use my expertise to support you in bringing your business — and your life — to the next level.
Excited to get started?!
BOOK A DISCOVERY CALL
Hello!
BRANDS I'VE HAD THE HONOR TO WORK WITH
Educator and Radical Forgiveness Coach
— MAYANA
Thank you, Katie, for a great experience!”
I’m so happy I asked Katie for help!
I love that her style is educational and I learned some design basics I can use going forward.
Simply put, my whole site got better. A lot better. The most dramatic change was in the phone version. I had struggled with it and felt helpless to make it work. It turned out the solutions were simple! I just needed help to see them.
Talking with Katie was easy. Our conversations felt like talking to a girlfriend over coffee. She has the eye for design that I needed, and her clear communication made it easy to learn. I made notes of everything we talked about and went to work on her suggested changes.
“
services
If you’re Just starting out
Strategic Brand
Review
Not quite ready to hire a designer but you would love to get a designer's eyes on your website and marketing to get recommendations to make it more professional looking?
We start out with a 90 minute call to review your website and two pieces of your most pertinent marketing. We’ll talk through your business and your goals so I can give you the personal input you need. I'll give you design strategies to implement that will focus on three touch points: your target audience, making sure your graphic elements flow with your copy in the best possible way, and setting it up to convert to sales. We then schedule a 30 minute follow up call to answer any and all questions you may have.
BOOK A DISCOVERY CALL
BOOK A DISCOVERY CALL
We start out with a 90 minute call to review your website and two pieces of your most pertinent marketing. We’ll talk through your business and your goals so I can give you the personal input you need. I'll give you design strategies to implement that will focus on three touch points: your target audience, making sure your graphic elements flow with your copy in the best possible way, and setting it up to convert to sales. We then schedule a 30 minute follow up call to answer any and all questions you may have.
Not quite ready to hire a designer but you would love to get a designer's eyes on your website and marketing to get recommendations to make it more professional looking?
Strategic Brand
Review
If you’re Just starting out
BOOK A DISCOVERY CALL
We take a deep look into the direction of your business to gain clarity. I want to know all about you and your business. We’ll have a virtual chat so I can learn about your voice and vision, where you are in business and life and where you are struggling so I can find solutions for you. We’ll focus on the problem you solve, verify your target audience, do an industry overview, a competitive analysis, and verify or create your core values based on your personal and business goals. We’ll define your brand objectives from all this and I’ll suggest a brand strategy that insures your messaging aligns with your goals and give you next steps that position your branding to stand out from your competitors and clearly communicates your unique expertise specifically to your target audience.
Your message, focus or overall vision has shifted or your brand is no longer matching how your business has evolved. This is your starting point.
BRAND STRATEGY PLAN
IF YOU’VE BEEN IN BUSINESS FOR A WHILE
BOOK A DISCOVERY CALL
I design a full identity system focused on your voice and vision specifically directed to your target audience. I offer two versions of this service. The first includes a Wordmark logo, the name of your business designed in a specialized and customized way. The second is a Icon logo, which involves creating a logomark – an identifying mark or symbol. Both will additionally include submarks, (secondary marks so you logo will look good in all sizes and all formats), Color Palette, Patterns, Design elements, Font choices, Typography system, Photography style, and Brand guidelines with examples. It includes 2 rounds of refinements to make sure we are hitting your target audience and we will go over how everything works together, achieves your goals and is in line with your strategy.
You know your core values, target audience and competition well but you're not connecting and making the sales you want to make. You're ready for a more cohesive branding system. DIY just isn’t cutting it anymore.
BUILD
YOUR BRAND
BOOK A DISCOVERY CALL
Let’s talk about marketing. It’s BIG. It’s every piece of paper and digital connection that your customer makes with your business. Each piece needs to be in line with your brand strategy. They need to be clear and consistent to bring in the trust and loyalty you need to increase your bottom line. Depending on your business needs this can be anything from brochures to an email signature, Facebook ads, sales pages, websites to an interactive pdf that links back to your website. Instagram, Facebook or Pinterest graphics to business cards and packaging. Let's talk about what you need and how I can best help you. Print or online, you need marketing that is clear and visually dynamic, connects and inspires your customers, strategically designed for next actions.
You're at a place where your brand is solid but you could use some help with all the marketing pieces that are bogging you down. You want your time back to focus on your own zone of genius. I’m here for you.
MARKETING COLLATERAL
IF YOU NEED SPECIFIC HELP
BOOK A DISCOVERY CALL
It’s so exciting to me how much can be done digitally today and how it can be used to make things easier for your customers thereby increasing your sales. Where in a printed magazine you can tell the reader where to go to make the purchase of the item they are reading about, in the digital format you can link to it and in 2 seconds they can be brought to the exact place to buy it. So whether you're posting an affiliate link or leading them back to your website it’s a win win for everyone. And if your target audience still wants the printed version, we can do that too.
I love editorial design. If you have a magazine, book, book cover, print or digital or even an opt-in pdf for your website, I would love to create something special for you.
EDITORIAL DESIGN
BOOK A DISCOVERY CALL
Let me give you the peace of mind that comes with needing something done and not having to find yet another designer with the time to do it. You will get first priority in my schedule and you won’t need to train or manage a new designer when you have a new project. No more wasting valuable and precious time getting someone up to speed. I keep your business top of mind when I come across new ideas and inspirations that fit your business and I love to share them with you!
If you're thinking all this sounds great but what I really need is a professional on retainer that I can rely on and bring ideas to the table that will increase my bottom line.
MONTHLY
DESIGN
SERVICES
YOUR BUSINESS NEEDS ONGOING HELP
BOOK A DISCOVERY CALL
I know. I’ve been there. When you're stuck going round and round and it’s just not working or... you think it’s working? Maybe? Getting a Creative Director's view on the big picture as well as the minute details, asking the right questions to make sure you are on track, can bring your work to a whole new level. Creating great work for your clients that strategically sets them up to meet their personal and financial goals is what our job is — so let's get to it. It will give you fresh eyes and the confidence in your work that will translate to a more profitable business for you and for your clients.
As a designer working on your own there are times when you would really like someone with more experience to give you feedback. Or maybe you just need a new set of eyes on your work.
creative DIRECTION
COACHING
FOR GRAPHIC DESIGNERS
If you’ve Been in Business for a while
Brand Strategy Plan
Your message, focus or overall vision has shifted or your brand is no longer matching how
your business has evolved.
This is your starting point.
We take a deep look into the direction of your business to gain clarity. I want to know all about you and your business. We’ll have a virtual chat so I can learn about your voice and vision, where you are in business and life and where you are struggling so I can find solutions for you. We’ll focus on the problem you solve, verify your target audience, do an industry overview, a competitive analysis, and verify or create your core values based on your personal and business goals. We’ll define your brand objectives from all this and I’ll suggest a brand strategy that insures your messaging aligns with your goals and give you next steps that position your branding to stand out from your competitors and clearly communicates your unique expertise specifically to your target audience.
BOOK A DISCOVERY CALL
Build
your Brand
You know your core values, target audience and competition well but you're not connecting and making the sales you want to make. You're ready for a more cohesive branding system. DIY just isn’t cutting it anymore.
I design a full identity system focused on your voice and vision specifically directed to your target audience. I offer two versions of this service. The first includes a Wordmark logo, the name of your business designed in a specialized and customized way. The second is a Icon logo, which involves creating a logomark – an identifying mark or symbol. Both will additionally include submarks, (secondary marks so you logo will look good in all sizes and all formats), Color Palette, Patterns, Design elements, Font choices, Typography system, Photography style, and Brand guidelines with examples. It includes 2 rounds of refinements to make sure we are hitting your target audience and we will go over how everything works together, achieves your goals and is in line with your strategy.
BOOK A DISCOVERY CALL
If you Need Specific Help
Marketing Collateral
You're at a place where your brand is solid but you could use some help with all the marketing pieces that are bogging you down. You want your time back to focus on your own zone of genius. I’m here for you.
Let’s talk about marketing. It’s BIG. It’s every piece of paper and digital connection that your customer makes with your business. Each piece needs to be in line with your brand strategy. They need to be clear and consistent to bring in the trust and loyalty you need to increase your bottom line. Depending on your business needs this can be anything from brochures to an email signature, Facebook ads, sales pages, websites to an interactive pdf that links back to your website. Instagram, Facebook or Pinterest graphics to business cards and packaging. Let's talk about what you need and how I can best help you. Print or online, you need marketing that is clear and visually dynamic, connects and inspires your customers, strategically designed for next actions.
BOOK A DISCOVERY CALL
Editorial Design
I love editorial design. If you have a magazine, book, book cover, print or digital or even an opt-in pdf for your website, I would love to create something special for you.
It’s so exciting to me how much can be done digitally today and how it can be used to make things easier for your customers thereby increasing your sales. Where in a printed magazine you can tell the reader where to go to make the purchase of the item they are reading about, in the digital format you can link to it and in 2 seconds they can be brought to the exact place to buy it. So whether you're posting an affiliate link or leading them back to your website it’s a win win for everyone. And if your target audience still wants the printed version, we can do that too.
BOOK A DISCOVERY CALL
your business Needs ongoing Help
Monthly
Design
Services
If you're thinking all this sounds great but what I really need is a professional on retainer that I can rely on and bring ideas to the table that will increase my bottom line.
Let me give you the peace of mind that comes with needing something done and not having to find yet another designer with the time to do it. You will get first priority in my schedule and you won’t need to train or manage a new designer when you have a new project. No more wasting valuable and precious time getting someone up to speed. I keep your business top of mind when I come across new ideas and inspirations that fit your business and I love to share them with you!
BOOK A DISCOVERY CALL
For graphic Designers
creative Direction
Coaching
As a designer working on your own there are times when you would really like someone with more experience to give you feedback. Or maybe you just need a new set of eyes on your work.
I know. I’ve been there. When you're stuck going round and round and it’s just not working or... you think it’s working? Maybe? Getting a Creative Director's view on the big picture as well as the minute details, asking the right questions to make sure you are on track, can bring your work to a whole new level. Creating great work for your clients that strategically sets them up to meet their personal and financial goals is what our job is — so let's get to it. It will give you fresh eyes and the confidence in your work that will translate to a more profitable business for you and for your clients.
BOOK A DISCOVERY CALL
— Béatrice
Owner, Puur Parijs travel
After being in business for a few years, I realized that marketing is wasted if we don’t know what we want to tell our potential customers through a consistent story. This is why I wanted to work with a branding expert like Katie.
I was in need to rebrand my travel business due to relocation. She screened my website and gave me quick and effective feedback. Katie is very pragmatic and has a brilliant eye. She spotted an important problem instantly.
Discussing my next steps, Katie gave me reassurance where I needed to know if I was on the right track. She guided me in different directions, I needed to stand back and overview my branding for a fresh approach.
I failed using professionalism in the past.
“
“
Design is thinking made visual.
— Saul Bass, Iconic American Graphic Designer
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