Eimear Zone Coaching
Brand & Visual Identity
UX & UI Design
Creative Campaign
Digital Marketing
Graphic Design
Brand &
Visual Identity
UX & UI Design
Creative Campaign
Digital Marketing
Graphic Design
certified confidence coach & Author
Services:
Eimear Zone
The elegant No course
Eimear first reached out to me as she was putting an online course together. She originally commissioned me to design a brand identity that would cohesively represent both the online course and her overarching company.
As we worked through my process, it expanded into many of the marketing pieces she eventually needed for both the course and the business.
As I do with all my brand identity clients, we started by defining the deeper meaning behind her brand — clarifying her vision, understanding her ideal audience, and identifying the emotional response she wanted to evoke.
This foundational phase establishes a clear strategic direction and served as a consistent point of reference as I developed a visual identity that extended into the broader marketing.
The Process
Step One
Eimear Zone
Foundation
Emotional words and tone of
the Brand.
Brand Identity
Hopeful // Inspired // Empowered // Brave // Powerful Pause
Powerful Serenity // Dwell in Possibility // Powerful Serenity //
Freedom // Flow // Powerful Magnificence // Ownership // Transformation // Confidently with Grace
with Grace
Hopeful
Inspired
Empowered
Brave
Powerful Pause
Powerful Serenity Dwell in Possibility Powerful Serenity
Freedom
Flow
Ownership Transformation Confidently
The Process
Step three
Beginning with the Homepage, I designed both a desktop and mobile version. Here’s why… As you can see, they are similar. However, horizontal layouts don’t seamlessly translate to vertical ones. Being specific with these details is important because the end user needs clarity. If the user can’t quickly understand or engage with the content, they will just skip right by it.
The next marketing piece chosen was the website.
Originally Eimear had been working with a web designer, but when the visual direction wasn’t aligning with the brand identity, she asked me to step in to art direct. This is not uncommon. While many web designers excel in functionality, they can sometimes struggle to fully translate a brand’s visual identity into the cohesive and consistent brand look that all of their marketing requires.
Beginning with the Homepage, I designed both a desktop and mobile version. Here’s why… As you can see, they are similar. However, horizontal layouts don’t seamlessly translate to vertical ones. Being specific with these details is important because the end user needs clarity. If the user can’t quickly understand or engage with the content, they will just skip right by it.
Eimear Zone
The website
The next marketing piece chosen was the website.
Originally Eimear had been working with a web designer, but when the visual direction wasn’t aligning with the brand identity, she asked me to step in to art direct. This is not uncommon. While many web designers excel in functionality, they can sometimes struggle to fully translate a brand’s visual identity into the cohesive and consistent brand look that all of their marketing requires.
Beginning with the Homepage, I designed both a desktop and mobile version. Here’s why… As you can see, they are similar. However, horizontal layouts don’t seamlessly translate to vertical ones. Being specific with these details is important because the end user needs clarity. If the user can’t quickly understand or engage with the content, they will just skip right by it.
Eimear Zone
The course page
When the layout flows well, it naturally leads the eye where it needs to go, making it easy for visitors to find what they’re looking for and feel confident they’re in the right place.
The right use of spacing, hierarchy, and alignment creates a rhythm — almost like a conversation between your brand and your audience — where nothing feels overwhelming and everything feels intentional.
I took the same approach when creating The Elegant No course page.
A good webpage layout isn’t just about making something look pretty — it’s about shaping the way people feel and interact with your brand the moment they land on your site.
When the layout flows well, it naturally leads the eye where it needs to go, making it easy for visitors to find what they’re looking for and feel confident they’re in the right place.
The right use of spacing, hierarchy, and alignment creates a rhythm — almost like a conversation between your brand and your audience — where nothing feels overwhelming and everything feels intentional.
In our fast-moving digital world, where users decide in seconds whether to stay or leave, a strong layout can be the difference between a fleeting glance and a meaningful conversion.
Good layout reinforces brand perception.
A clean, intentional structure communicates professionalism, trustworthiness, and clarity, while a cluttered or inconsistent one can undermine credibility before a single word is read.
In our fast-moving digital world, where users decide in seconds whether to stay or leave, a strong layout can be the difference between a fleeting glance and a meaningful conversion.
The Process
Step Five
Eimear Zone
Lead Magnet
The final piece in the project was a lead magnet designed to welcome new subscribers into her world.
A downloadable PDF fit seamlessly with her audience’s preferences. The cover was crafted to command attention in a digital setting while being equally refined for effortless, high-quality printing at home.
The digital format also opened the door to a richer experience, with embedded links woven throughout to guide readers toward their next step—whether that was diving into an article, exploring the homepage, or enrolling in a course.
Every link was placed with intention, helping to move her audience forward in a way that was natural and supportive.
A downloadable PDF fit seamlessly with her audience’s preferences. The cover was crafted to command attention in a digital setting while being equally refined for effortless, high-quality printing at home.
The digital format also opened the door to a richer experience, with embedded links woven throughout to guide readers toward their next step—whether that was diving into an article, exploring the homepage, or enrolling in a course.
Every link was placed with intention, helping to move her audience forward in a way that was natural and supportive.
Visual recognition is a powerful driver of trust.
The digital format also opened the door to a richer experience, with embedded links woven throughout to guide readers toward their next step—whether that was diving into an article, exploring the homepage, or enrolling in a course.
Every link was placed with intention, helping to move her audience forward in a way that was natural and supportive.
Every link was placed with intention, helping to move her audience forward in a way that was natural and supportive.
Our brains register visuals first. With consumers needing 7–10 interactions before they feel comfortable buying from a brand, each piece of marketing becomes an opportunity to strengthen familiarity and reinforce the brand’s presence in their mind.
The Process
What
is ultimately about
Each of these marketing initiatives illustrate the deliberate consistancy of the Eimear Zone brand identity. The intention here is that every time a person goes to a piece of the Eimear Zone marketing, they know it is Eimear Zone, without ever reading a word.
Our brains register visuals first. With consumers needing 7–10 interactions before they feel comfortable buying from a brand, each piece of marketing becomes an opportunity to strengthen familiarity and reinforce the brand’s presence in their mind.
powerful driver
of trust.
is a
Visual recognition
Companies that maintained brand consistency across all channels have seen an average growth of 33%.
(Lucidpress)
Coach | Author | Podcaster
Eimear Zone
She is the partner you need.
The biggest benefit of working with Katie was that she is so thorough in ensuring she understood my vision as the client. I felt very understood and that the vision was expressed in the branding in ways that really resonated for me but which I would never have thought of myself.
I loved working with her and got so much more than I could have hoped for. The ease of communication, the attention to detail, the variety of options that she offered were all above and beyond. I think very early I just had the sense that I was in expert hands and that initial sense was validated over and over again. I knew I didn't have to help the process along -— I felt understood early so the design options all the way along just required more minor tweaks and a little feedback before the finished product was there.
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Let’s get started.
I’d love to help bring your next project to life.
Taking on creative projects and partnerships.