Brand & Visual Identity
Creative Campaign
Graphic Design
Digital campaign
Graphic Design
Services:
Brand &
Visual Identity
Sinéad O’Neill Consulting
Sinéad O’Neill Consulting
Brand & Visual Identity
Sinéad commissioned me to update her brand identity, wanting her company to project a more polished and professional image.
Her top priority was elevating how she showed up on LinkedIn, where much of her audience connects with her.
As I do with all my brand identity clients, we started by defining the deeper meaning behind her brand — clarifying her vision, understanding her ideal audience, and identifying the emotional response she wanted to evoke.
This foundational phase establishes a clear strategic direction and served as a consistent point of reference as I developed a visual identity that extended into the broader marketing.
Foundation
The Process
Step One
Sinéad O’Neill Consulting
Emotional words and tone of
the Brand.
Inspiration Empowering Motivation Confidence Accountability Crisp & Clear Opulent
Classic Contemporary Empathetic
Direct
Supportive
Inspiration // Empowering // Motivation // Confidence Accountability // Crisp & Clear // Opulent // Classic // Contemporary // Empathetic // Direct // Supportive
Brand Identity
The Process
Step two
Sinéad O’Neill Consulting
Logo refresh
My role was to honor that foundation while elevating it. I recommended an update to the typography so the brand spoke with a more cohesive and confident tone that aligned seamlessly with its new direction.
Every project goes a little bit different depending on the clients primary needs and the assets they currently have. In Sinéad’s case, she had just renamed her company and currently had a logo mark she felt reflected its future growth.
The challenge was to evolve the brand’s visual language by introducing a new look that reflected its more polished and professional direction, while still working seamlessly with the original symbol.
In our fast-moving digital world, where users decide in seconds whether to stay or leave, a strong brand identity can be the difference between a fleeting glance and a meaningful conversion.
It takes about 90 seconds for a person to form an opinion about your brand.
(8ways)
While these smaller design elements may seem simple, they play a crucial role in giving the marketing layouts a polished, professional finish. When used consistently across all materials, they help the brand’s visual language become instantly recognizable — turning every touchpoint into a clear expression of the company’s identity.
Sinéad O’Neill Consulting
specialized design elements
The Process
Step three
For this particular brand identity I designed a bespoke pattern. It created the depth I felt it needed in order to evoke the tone we were going for. The pattern I designed brings forth many of the foundational words of the brand. It is crisp and clear, classic yet felt contemporary, and the colors bring in the feelings of opulence and empowerment. I created three color variations to be used and choose the deep green/blue and gold version to be her primary pattern.
I also designed custom, on-brand gradations to represent the transformation Sinéad guides her clients through. The depth of color and fluid movement within the graphic reflect the brand’s foundations of inspiration, motivation, support, and empowerment.
For the finer design details, I introduced a contemporary diamond motif. Classic and opulent, the diamond reflects clarity and inspiration to reinforce the sophistication and strength at the foundation of the brand.
The thick bars are there to reinforce key messages. The shape is both classic and contemporary. They are crisp and clear with their thickness signifying empowerment, supportive and confident.
Using signature brand colors can increase brand awareness by up to 80%.
(Reboot)
BUSINESS coach & mentor
Sinéad O’Neill
Her enthusiasm and passion for what she does are infectious.
In the end, the results spoke for themselves. The beautiful designs represent me so well. Thanks to Katie's expertise and dedication, my brand now exudes credibility and professionalism in every aspect. I couldn't have asked for a better outcome, and I wholeheartedly give Katie a five-star recommendation to anyone in need of strategic branding expertise. Thank you, Katie, for exceeding my expectations and delivering a brand identity that surpassed all my dreams.
“
Working with Katie was an absolute joy.
From the very beginning, Katie demonstrated a deep understanding of the importance of a clear, consistent message in branding. She took the time to truly grasp the essence of my business and tailored every aspect of the plan to reflect that. Her ability to customize my voice and vision was truly remarkable, resulting in a brand identity that felt authentic and powerful.
Working with Katie was an absolute joy. Her enthusiasm and passion for what she does are infectious, making the entire experience both productive and enjoyable. She was always available to answer any questions or address any concerns, ensuring that I felt supported every step of the way.
In the end, the results spoke for themselves. The beautiful designs represent me so well. Thanks to Katie's expertise and dedication, my brand now exudes credibility and professionalism in every aspect. I couldn't have asked for a better outcome, and I wholeheartedly give Katie a five-star recommendation to anyone in need of strategic branding expertise. Thank you, Katie, for exceeding my expectations and delivering a brand identity that surpassed all my dreams.
The beautiful designs represent me so well.
The beautiful designs represent me so well.
Working with Katie was an absolute joy. Her enthusiasm and passion for what she does are infectious, making the entire experience both productive and enjoyable. She was always available to answer any questions or address any concerns, ensuring that I felt supported every step of the way.
In the end, the results spoke for themselves. The beautiful designs represent me so well. Thanks to Katie's expertise and dedication, my brand now exudes credibility and professionalism in every aspect. I couldn't have asked for a better outcome, and I wholeheartedly give Katie a five-star recommendation to anyone in need of strategic branding expertise. Thank you, Katie, for exceeding my expectations and delivering a brand identity that surpassed all my dreams.
Let’s get started.
I’d love to help bring your next project to life.
Taking on creative projects and partnerships.
The Process
Step four
With this language established, it provides a visual map on how to consistently apply these elements across all marketing, in order for every piece to show up as unmistakably part of the brand.
Sinéad O’Neill Consulting
Social media templates
In my process, all the design elements come together as I am designing the piece of marketing that the client has chosen to start with. In this case it was social media templates.
This marketing layout stage allows me to test how colors interact, explore fonts — deciphering which ones best reflect the brand’s foundation, and develop supporting design elements that strengthen the overall visual language I am creating.
These final layout designs show how the brand elements work together as a cohesive system. Fonts, colors, custom design elements, and logo placement come together to form the visual language.
With this language established, it provides a visual map on how to consistently apply these elements across all marketing, in order for every piece to show up as unmistakably part of the brand.
These final layout designs show how the brand elements work together as a cohesive system. Fonts, colors, custom design elements, and logo placement come together to form the visual language.